{"id":24048,"date":"2026-03-29T15:30:43","date_gmt":"2026-03-29T12:30:43","guid":{"rendered":"https:\/\/www.epcc.ee\/2026\/03\/music-estonia-x-plmf-arts-management-iama-eelseminari-paev\/"},"modified":"2026-03-30T15:36:27","modified_gmt":"2026-03-30T12:36:27","slug":"music-estonia-x-plmf-arts-management-iama-eelseminari-paev","status":"publish","type":"post","link":"https:\/\/www.epcc.ee\/en\/2026\/03\/music-estonia-x-plmf-arts-management-iama-eelseminari-paev\/","title":{"rendered":"Music Estonia x PLMF Arts Management: IAMA Pre-Seminar Day"},"content":{"rendered":"
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Music Estonia x PLMF Arts Management: IAMA Pre-Seminar Day<\/strong>
13 April, 10:00\u201313:30
At the Estonian Philharmonic Chamber Choir premises (Toompuiestee 20)<\/div>\n
Music Estonia, in collaboration with the IAMA conference\u2019s main organiser in Estonia, PLMF Arts Management, is coordinating a pre-seminar for the Estonian music industry on the day preceding the conference. The discussions will explore classical music entrepreneurship, international competitiveness and funding, as well as artist career development and best practices. International music professionals from leading companies and organisations will join the discussions, bringing expertise and perspectives in the field of classical music to Estonia.<\/div>\n
<\/div>\n
Schedule:<\/strong>
10:00 Arrival
10:15\u201311:30 First panel: Classical Music Entrepreneurship and Its Sustainability
11:30\u201312:00 Networking break (coffee and light snacks)
12:00\u201313:15 Second panel: Artist Career Development: Best Practices
13.30 end of the seminar day
15:30\u201320:15 Visit to the P\u00e4rt Centre<\/div>\n
Ticket: \u20ac30
Music Estonia member: -20% \u2192 \u20ac24<\/div>\n
<\/div>\n
Classical Music Entrepreneurship and Its Sustainability<\/strong><\/div>\n
The field of classical music has traditionally relied on public funding; however, the changing cultural economy increasingly requires an entrepreneurial approach, a diversified revenue base, and conscious strategic management. Sustainable business models, international competitiveness, and professional collaboration are becoming ever more important.<\/div>\n
An essential part of this is finding a balance between public and private sector support, including attracting private funding \u2014 sponsorships, private donations, and strategic partnerships \u2014 while preserving artistic autonomy. European practices demonstrate various models in which public funding can act as a catalyst for attracting private capital, but their effectiveness depends on a clear division of responsibilities and roles.<\/div>\n
In the context of strategic management, the clarity of roles is also becoming increasingly important \u2014 agents, managers, and promoters, whose practices and boundaries are often shaped in reality by specific teams and regional traditions. What are the current roles in classical music entrepreneurship, and how do they support one another both in organizational management and in fundraising?<\/div>\n
The aim is, through discussion, to formulate principles that help strengthen the economic resilience and international position of the field, including in the Estonian context.<\/div>\n
Moderator: Esper Linnam\u00e4gi, Estonian Philharmonic Chamber Choir, EE<\/div>\n
Panelists:
Christin Linsse, ACCENTUS Music, DE
Marcus Axt, Bamberger Symphoniker, DE
Sarah Bruce, Lomonaco Artists Management, UK<\/div>\n
<\/div>\n
Artist Career Development: Best Practices<\/strong><\/div>\n
The conscious development of an artist\u2019s career requires strategic planning, a strong identity, and an international outlook. Regardless of genre, artists face similar challenges: how to build a sustainable international career and a distinctive identity.<\/div>\n
The panel focuses on practical solutions in career strategy and export. Which models support strengthening an artist\u2019s identity and international visibility? What can be adopted from the marketing and branding logic of other genres, and how can the strengths of classical music be used in international positioning?<\/div>\n
For international audiences, inspiring examples include musicians and ensembles who have found new performance formats, cross-genre solutions, a strong visual or narrative identity, and a deliberately developed digital presence. Concert venues also play an important role, helping to expand audiences and bring classical music to the next level.<\/div>\n
The aim is to highlight transferable practices that help artists strengthen their international competitiveness and broaden their audiences in a changing market.<\/div>\n
Moderator: Julijus Grickevicius, LT<\/div>\n
Panelists:
Gail Wein Classical Music Communications, US
Ilana Goldstoff, Deutsche Grammophon, DE
Leelo Lehtla, PLMF Arts Management, EE<\/div>\n
The three-day conference of the International Artist Managers\u2019 Association (IAMA) will take place in Tallinn for the first time on 14\u201316 April 2026. IAMA is the leading global organisation in classical music, representing artist management agencies and music organisations from around the world. The conference offers local music organisations the opportunity to participate in a major international industry event and to build new contacts and partnerships that strengthen the Estonian music sector.<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Music Estonia x PLMF Arts Management: IAMA Pre-Seminar Day13 April, 10:00\u201313:30At the Estonian Philharmonic Chamber Choir premises (Toompuiestee 20) Music Estonia, in collaboration with the IAMA conference\u2019s main organiser in Estonia, PLMF Arts Management, is coordinating a pre-seminar for the Estonian music industry on the day preceding the conference. The discussions will explore classical music […]<\/p>\n","protected":false},"author":1001017,"featured_media":24047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-24048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nMusic Estonia x PLMF Arts Management: IAMA Pre-Seminar Day - Estonian Philharmonic Chamber Choir<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.epcc.ee\/en\/2026\/03\/music-estonia-x-plmf-arts-management-iama-eelseminari-paev\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music Estonia x PLMF Arts Management: IAMA Pre-Seminar Day - Estonian Philharmonic Chamber Choir\" \/>\n<meta property=\"og:description\" content=\"Music Estonia x PLMF Arts Management: IAMA Pre-Seminar Day13 April, 10:00\u201313:30At the Estonian Philharmonic Chamber Choir premises (Toompuiestee 20) Music Estonia, in collaboration with the IAMA conference\u2019s main organiser in Estonia, PLMF Arts Management, is coordinating a pre-seminar for the Estonian music industry on the day preceding the conference. The discussions will explore classical music […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.epcc.ee\/en\/2026\/03\/music-estonia-x-plmf-arts-management-iama-eelseminari-paev\/\" \/>\n<meta property=\"og:site_name\" content=\"Estonian Philharmonic Chamber Choir\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kammerkoor\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-29T12:30:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T12:36:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.epcc.ee\/wp-content\/uploads\/2026\/03\/musicestonia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anneli Ivaste\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anneli Ivaste\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.epcc.ee\/en\/2026\/03\/music-estonia-x-plmf-arts-management-iama-eelseminari-paev\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.epcc.ee\/en\/2026\/03\/music-estonia-x-plmf-arts-management-iama-eelseminari-paev\/\"},\"author\":{\"name\":\"Anneli Ivaste\",\"@id\":\"https:\/\/www.epcc.ee\/#\/schema\/person\/fcf867fd0978d33e9c8c66d8a6f2e336\"},\"headline\":\"Music Estonia x PLMF Arts Management: IAMA Pre-Seminar Day\",\"datePublished\":\"2026-03-29T12:30:43+00:00\",\"dateModified\":\"2026-03-30T12:36:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.epcc.ee\/en\/2026\/03\/music-estonia-x-plmf-arts-management-iama-eelseminari-paev\/\"},\"wordCount\":603,\"publisher\":{\"@id\":\"https:\/\/www.epcc.ee\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.epcc.ee\/en\/2026\/03\/music-estonia-x-plmf-arts-management-iama-eelseminari-paev\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.epcc.ee\/wp-content\/uploads\/2026\/03\/musicestonia.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.epcc.ee\/en\/2026\/03\/music-estonia-x-plmf-arts-management-iama-eelseminari-paev\/\",\"url\":\"https:\/\/www.epcc.ee\/en\/2026\/03\/music-estonia-x-plmf-arts-management-iama-eelseminari-paev\/\",\"name\":\"Music Estonia x PLMF Arts Management: IAMA Pre-Seminar Day - 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